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Tap to Pay on iPhone
Aceite pagamentos contactless diretamente no seu iPhone com a Mollie App
Aceitar pagamentos
Pagamentos integrados
Faça o seu negócio crescer
Recursos técnicos
Sobre a Mollie
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Aceite pagamentos contactless diretamente no seu iPhone com a Mollie App
Aceitar pagamentos
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The rise of vertical SaaS
The rise of vertical SaaS
The rise of vertical SaaS
The rise of vertical SaaS
Discover how vertical SaaS platforms are driving growth and unlocking new revenue streams with embedded finance.
Discover how vertical SaaS platforms are driving growth and unlocking new revenue streams with embedded finance.
27/03/2025
Vertical SaaS vs. Horizontal SaaS
Horizontal SaaS platforms are designed to serve businesses across industries with a single solution. Klaviyo, for example, provides marketing automation tools that work for companies in retail, ecommerce and hospitality, among other sectors. But, if you’re looking for something more tailored to your specific industry – like event management or booking reservations – Klaviyo can’t help you.
This is where vertical SaaS steps in. These platforms are designed for specific industries and pack multiple tools into one tidy package. Take Jamezz, for example. It’s built for hospitality businesses and offers them a range of solutions: payments, reservations, and marketing tools – all on one platform. Shopify is another great example of an ecommerce platform that helps businesses manage everything from inventory and shipping to payments.
The result? Businesses using vertical SaaS get a simpler, more connected experience that’s tailored to the industry. Everything works together, saving time and hassle, and giving them a competitive edge.
Horizontal SaaS platforms are designed to serve businesses across industries with a single solution. Klaviyo, for example, provides marketing automation tools that work for companies in retail, ecommerce and hospitality, among other sectors. But, if you’re looking for something more tailored to your specific industry – like event management or booking reservations – Klaviyo can’t help you.
This is where vertical SaaS steps in. These platforms are designed for specific industries and pack multiple tools into one tidy package. Take Jamezz, for example. It’s built for hospitality businesses and offers them a range of solutions: payments, reservations, and marketing tools – all on one platform. Shopify is another great example of an ecommerce platform that helps businesses manage everything from inventory and shipping to payments.
The result? Businesses using vertical SaaS get a simpler, more connected experience that’s tailored to the industry. Everything works together, saving time and hassle, and giving them a competitive edge.
Horizontal SaaS platforms are designed to serve businesses across industries with a single solution. Klaviyo, for example, provides marketing automation tools that work for companies in retail, ecommerce and hospitality, among other sectors. But, if you’re looking for something more tailored to your specific industry – like event management or booking reservations – Klaviyo can’t help you.
This is where vertical SaaS steps in. These platforms are designed for specific industries and pack multiple tools into one tidy package. Take Jamezz, for example. It’s built for hospitality businesses and offers them a range of solutions: payments, reservations, and marketing tools – all on one platform. Shopify is another great example of an ecommerce platform that helps businesses manage everything from inventory and shipping to payments.
The result? Businesses using vertical SaaS get a simpler, more connected experience that’s tailored to the industry. Everything works together, saving time and hassle, and giving them a competitive edge.
Horizontal SaaS platforms are designed to serve businesses across industries with a single solution. Klaviyo, for example, provides marketing automation tools that work for companies in retail, ecommerce and hospitality, among other sectors. But, if you’re looking for something more tailored to your specific industry – like event management or booking reservations – Klaviyo can’t help you.
This is where vertical SaaS steps in. These platforms are designed for specific industries and pack multiple tools into one tidy package. Take Jamezz, for example. It’s built for hospitality businesses and offers them a range of solutions: payments, reservations, and marketing tools – all on one platform. Shopify is another great example of an ecommerce platform that helps businesses manage everything from inventory and shipping to payments.
The result? Businesses using vertical SaaS get a simpler, more connected experience that’s tailored to the industry. Everything works together, saving time and hassle, and giving them a competitive edge.
How vertical SaaS unlocks new revenue streams
Vertical SaaS doesn’t just make life easier through convenience and efficiency, it can also open up a new income stream by integrating financial services like payments or lending.
Let’s take Booking Experts, for example. A SaaS platform designed for holiday parks and campsites, Booking Experts provides a comprehensive set of tools, including reservation management, customer comms, and payment processing. By embedding payments directly into its platform, Booking Experts not only simplifies transactions for its clients, but it also generates a reliable revenue stream for itself.
“Embedded finance lets SaaS platforms diversify their income,” explains Bart Hendriksz, Lead Technology Partnerships at Mollie. “Instead of relying only on subscriptions, they can drive revenue through transaction fees or financial services like loans and insurance.
“There’s also more appetite for pay-per-use subscription models, where platforms appear more affordable by offering lower monthly fees, while generating revenue through embedded finance. In the long run, this approach can substantially raise MRR per client, making it a smart strategic move for many SaaS providers.”
Vertical SaaS doesn’t just make life easier through convenience and efficiency, it can also open up a new income stream by integrating financial services like payments or lending.
Let’s take Booking Experts, for example. A SaaS platform designed for holiday parks and campsites, Booking Experts provides a comprehensive set of tools, including reservation management, customer comms, and payment processing. By embedding payments directly into its platform, Booking Experts not only simplifies transactions for its clients, but it also generates a reliable revenue stream for itself.
“Embedded finance lets SaaS platforms diversify their income,” explains Bart Hendriksz, Lead Technology Partnerships at Mollie. “Instead of relying only on subscriptions, they can drive revenue through transaction fees or financial services like loans and insurance.
“There’s also more appetite for pay-per-use subscription models, where platforms appear more affordable by offering lower monthly fees, while generating revenue through embedded finance. In the long run, this approach can substantially raise MRR per client, making it a smart strategic move for many SaaS providers.”
Vertical SaaS doesn’t just make life easier through convenience and efficiency, it can also open up a new income stream by integrating financial services like payments or lending.
Let’s take Booking Experts, for example. A SaaS platform designed for holiday parks and campsites, Booking Experts provides a comprehensive set of tools, including reservation management, customer comms, and payment processing. By embedding payments directly into its platform, Booking Experts not only simplifies transactions for its clients, but it also generates a reliable revenue stream for itself.
“Embedded finance lets SaaS platforms diversify their income,” explains Bart Hendriksz, Lead Technology Partnerships at Mollie. “Instead of relying only on subscriptions, they can drive revenue through transaction fees or financial services like loans and insurance.
“There’s also more appetite for pay-per-use subscription models, where platforms appear more affordable by offering lower monthly fees, while generating revenue through embedded finance. In the long run, this approach can substantially raise MRR per client, making it a smart strategic move for many SaaS providers.”
Vertical SaaS doesn’t just make life easier through convenience and efficiency, it can also open up a new income stream by integrating financial services like payments or lending.
Let’s take Booking Experts, for example. A SaaS platform designed for holiday parks and campsites, Booking Experts provides a comprehensive set of tools, including reservation management, customer comms, and payment processing. By embedding payments directly into its platform, Booking Experts not only simplifies transactions for its clients, but it also generates a reliable revenue stream for itself.
“Embedded finance lets SaaS platforms diversify their income,” explains Bart Hendriksz, Lead Technology Partnerships at Mollie. “Instead of relying only on subscriptions, they can drive revenue through transaction fees or financial services like loans and insurance.
“There’s also more appetite for pay-per-use subscription models, where platforms appear more affordable by offering lower monthly fees, while generating revenue through embedded finance. In the long run, this approach can substantially raise MRR per client, making it a smart strategic move for many SaaS providers.”
Hyper-specialisation and faster implementation
Vertical SaaS thrives because it’s laser-focused. By solving industry-specific problems, these platforms develop deep expertise that makes them invaluable to their customers.
“With vertical SaaS, you can focus on a niche, making it easier to build expertise and deliver tailored solutions,” says Fabio Gronsveld, CEO at Jamezz. “Horizontal SaaS platforms are industry agnostic, so they simply can’t match the level of specialisation we offer. It’s a strong competitive advantage for us.”
This expertise means vertical SaaS solutions align perfectly with industry workflows and regulations, helping the businesses that use them cut costs and boost efficiency.
Also, since vertical SaaS platforms are built for specific industries, they’re ready to use almost out of the box. That means a fast time to market, quicker results, and happier clients.
“Because these solutions are designed with niche audiences in mind, they require less customisation,” Bart says. “That means faster go-to-market strategies and lower onboarding costs. Everyone wins.”
Vertical SaaS thrives because it’s laser-focused. By solving industry-specific problems, these platforms develop deep expertise that makes them invaluable to their customers.
“With vertical SaaS, you can focus on a niche, making it easier to build expertise and deliver tailored solutions,” says Fabio Gronsveld, CEO at Jamezz. “Horizontal SaaS platforms are industry agnostic, so they simply can’t match the level of specialisation we offer. It’s a strong competitive advantage for us.”
This expertise means vertical SaaS solutions align perfectly with industry workflows and regulations, helping the businesses that use them cut costs and boost efficiency.
Also, since vertical SaaS platforms are built for specific industries, they’re ready to use almost out of the box. That means a fast time to market, quicker results, and happier clients.
“Because these solutions are designed with niche audiences in mind, they require less customisation,” Bart says. “That means faster go-to-market strategies and lower onboarding costs. Everyone wins.”
Vertical SaaS thrives because it’s laser-focused. By solving industry-specific problems, these platforms develop deep expertise that makes them invaluable to their customers.
“With vertical SaaS, you can focus on a niche, making it easier to build expertise and deliver tailored solutions,” says Fabio Gronsveld, CEO at Jamezz. “Horizontal SaaS platforms are industry agnostic, so they simply can’t match the level of specialisation we offer. It’s a strong competitive advantage for us.”
This expertise means vertical SaaS solutions align perfectly with industry workflows and regulations, helping the businesses that use them cut costs and boost efficiency.
Also, since vertical SaaS platforms are built for specific industries, they’re ready to use almost out of the box. That means a fast time to market, quicker results, and happier clients.
“Because these solutions are designed with niche audiences in mind, they require less customisation,” Bart says. “That means faster go-to-market strategies and lower onboarding costs. Everyone wins.”
Vertical SaaS thrives because it’s laser-focused. By solving industry-specific problems, these platforms develop deep expertise that makes them invaluable to their customers.
“With vertical SaaS, you can focus on a niche, making it easier to build expertise and deliver tailored solutions,” says Fabio Gronsveld, CEO at Jamezz. “Horizontal SaaS platforms are industry agnostic, so they simply can’t match the level of specialisation we offer. It’s a strong competitive advantage for us.”
This expertise means vertical SaaS solutions align perfectly with industry workflows and regulations, helping the businesses that use them cut costs and boost efficiency.
Also, since vertical SaaS platforms are built for specific industries, they’re ready to use almost out of the box. That means a fast time to market, quicker results, and happier clients.
“Because these solutions are designed with niche audiences in mind, they require less customisation,” Bart says. “That means faster go-to-market strategies and lower onboarding costs. Everyone wins.”
Less complexity, more revenue
By integrating financial tools like payments, invoicing, and lending, vertical SaaS platforms can become all-in-one operational hubs for their industries.
This is especially useful for businesses with unique invoicing or compliance needs. Embedded finance cuts through the chaos by integrating these processes directly into the software. That saves time, reduces the need for extra tools, and creates a smoother experience.
Mollie Connect is a prime example of this. Its tools, like OAuth for secure data access and the Balances API for real-time account insights, streamline payment flows for SaaS providers. This not only enhances usability but also boosts the platform’s overall value.
A good example of this in action is how Stardekk used Mollie Connect to double their total users, and triple the total volume of payments in under a year.
“Embedding financial services into your platform can turn operational tasks into profit centres,” Bart adds. “It doesn't just simplify things, it opens up entirely new opportunities, and can substantially improve metrics like average revenue per user (ARPU).”
By integrating financial tools like payments, invoicing, and lending, vertical SaaS platforms can become all-in-one operational hubs for their industries.
This is especially useful for businesses with unique invoicing or compliance needs. Embedded finance cuts through the chaos by integrating these processes directly into the software. That saves time, reduces the need for extra tools, and creates a smoother experience.
Mollie Connect is a prime example of this. Its tools, like OAuth for secure data access and the Balances API for real-time account insights, streamline payment flows for SaaS providers. This not only enhances usability but also boosts the platform’s overall value.
A good example of this in action is how Stardekk used Mollie Connect to double their total users, and triple the total volume of payments in under a year.
“Embedding financial services into your platform can turn operational tasks into profit centres,” Bart adds. “It doesn't just simplify things, it opens up entirely new opportunities, and can substantially improve metrics like average revenue per user (ARPU).”
By integrating financial tools like payments, invoicing, and lending, vertical SaaS platforms can become all-in-one operational hubs for their industries.
This is especially useful for businesses with unique invoicing or compliance needs. Embedded finance cuts through the chaos by integrating these processes directly into the software. That saves time, reduces the need for extra tools, and creates a smoother experience.
Mollie Connect is a prime example of this. Its tools, like OAuth for secure data access and the Balances API for real-time account insights, streamline payment flows for SaaS providers. This not only enhances usability but also boosts the platform’s overall value.
A good example of this in action is how Stardekk used Mollie Connect to double their total users, and triple the total volume of payments in under a year.
“Embedding financial services into your platform can turn operational tasks into profit centres,” Bart adds. “It doesn't just simplify things, it opens up entirely new opportunities, and can substantially improve metrics like average revenue per user (ARPU).”
By integrating financial tools like payments, invoicing, and lending, vertical SaaS platforms can become all-in-one operational hubs for their industries.
This is especially useful for businesses with unique invoicing or compliance needs. Embedded finance cuts through the chaos by integrating these processes directly into the software. That saves time, reduces the need for extra tools, and creates a smoother experience.
Mollie Connect is a prime example of this. Its tools, like OAuth for secure data access and the Balances API for real-time account insights, streamline payment flows for SaaS providers. This not only enhances usability but also boosts the platform’s overall value.
A good example of this in action is how Stardekk used Mollie Connect to double their total users, and triple the total volume of payments in under a year.
“Embedding financial services into your platform can turn operational tasks into profit centres,” Bart adds. “It doesn't just simplify things, it opens up entirely new opportunities, and can substantially improve metrics like average revenue per user (ARPU).”
Ready to start using embedded finance
Companies like Klaviyo, Jamezz, and Stardekk prove that embedded finance isn’t just a nice-to-have, it’s very quickly becoming a welcome way for SaaS providers to stand out, grow revenue, and deliver more value to clients.
Are you ready to explore what embedded finance can do for your business? Mollie can help. Reach out directly to Bart Hendriksz to discuss how embedded finance could work for your business.
Companies like Klaviyo, Jamezz, and Stardekk prove that embedded finance isn’t just a nice-to-have, it’s very quickly becoming a welcome way for SaaS providers to stand out, grow revenue, and deliver more value to clients.
Are you ready to explore what embedded finance can do for your business? Mollie can help. Reach out directly to Bart Hendriksz to discuss how embedded finance could work for your business.
Companies like Klaviyo, Jamezz, and Stardekk prove that embedded finance isn’t just a nice-to-have, it’s very quickly becoming a welcome way for SaaS providers to stand out, grow revenue, and deliver more value to clients.
Are you ready to explore what embedded finance can do for your business? Mollie can help. Reach out directly to Bart Hendriksz to discuss how embedded finance could work for your business.
Companies like Klaviyo, Jamezz, and Stardekk prove that embedded finance isn’t just a nice-to-have, it’s very quickly becoming a welcome way for SaaS providers to stand out, grow revenue, and deliver more value to clients.
Are you ready to explore what embedded finance can do for your business? Mollie can help. Reach out directly to Bart Hendriksz to discuss how embedded finance could work for your business.
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Descubra os dados de uso e estatísticas de métodos Compre Agora, Pague Depois de 10 000 consumidores. Obtenha dicas de especialistas e explore as últimas tendências de BNPL.
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